Startups: Report: 1 in 5 Ladies Use Pinterest. So Where’s the Money?

Ladies&#8217s love of Pinterest has been a single of the key story lines about the social media upstart. A new survey has uncovered some striking numbers to back that story up. A new report from Pew says that 1-fifth of all women in the U.S. who go on the web belong to Pinterest, making use of the web site to post photographs of everything from wedding ideas and dessert recipes to trip locales and sports vehicles. That news could sound excellent for Pinterest, except that the business nevertheless hasn&#8217t pinned down a way to turn that really like into funds.

As the image-based social network has taken off over the last year, Pinterest has turn into strongly identified with females. But the report just released by the Pew Internet &amp American Life Project advances the story an additional step, revealing that a single in 5 girls who use the net is utilizing Pinterest.

Pew surveyed 1,005 adults 18 and older who use the web regularly and discovered that 12 percent have a Pinterest account and use it. Of girls that use the web, 19 percent stated they use Pinterest. Interestingly, the same percentage of adults (12 percent) also reported they use Instagram, the photo-sharing app acquired by Facebook earlier this year.

Pew divided survey respondents into creators — people who upload original videos or images they shot themselves — and curators, those who republish photographs and videos they locate on-line. No matter whether they are posting videos or pictures on Instagram, Pinterest, Facebook, or Tumblr, 46 percent of adults mentioned they had been creators. Given that 66 percent of world wide web-savvy adults use Facebook, it&#8217s not shocking that much more of their own images make it on the web. Not far behind, 41 percent of respondents said they were curators. It&#8217s not challenging to imagine that numerous of them are reposting photos they find on Pinterest.

Despite the reality that Pinterest has an estimated 23 million customers, the business isn&#8217t creating cash off of any of them — or at least they haven&#8217t talked about it. Pinterest could be helping other businesses make some income: the social network refers far more traffic than Twitter or Yahoo to outside internet sites, but it&#8217s not capturing any money before individuals customers leave.

Pinterest shocked everyone when it raised $ 100 million at a $ 1 billion valuation in Might 2012, top venture capitalists and the media to hint at the possibility of an additional bubble set to burst. So far, the social network hasn&#8217t produced a funds-making business model to convince the naysayers that its much more than a pretty internet site, or that it&#8217s even remotely worth such a staggering quantity. The internet site also has its fair share of problems with spammers and legal threats over alleged copyright infringement.

Expanding audience of girls or not, Pinterest only has so a lot time to cash in prior to it can no longer sustain itself. Unless it can figure out how to monetize that loyal audience, adore alone won&#8217t save the day.

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